How Image Backgrounds Impact Your eCommerce Sales?

Images play a crucial role in sales. Can you imagine a shopper buying products without looking at images? Never! A product image would create trust, develop a clear buying vision, and give the buyer an edge in purchasing decisions. Almost 21.8% of the world's population reportedly buys online from eCommerce sites, representing 1.66 billion people. As the digital market expands, a world of customers is waiting to be tapped into. But with increasingly aggressive competition entering this large pool of potential buyers every day, it can be challenging for businesses to make an impression and stand out. Why not take the help of images?

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‍Importance of Images in eCommerce Business

‍eCommerce images are an essential element of online businesses, as one of the primary ways to showcase products and entice potential customers is to make them visualize what you offer. Without high-quality and visually appealing product images, customers may not consider it worth spending time buying products from your online store, which can ultimately lead to lower sales and profits.

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Good eCommerce images also build brand identity and create a professional image across the market for your business. By using consistent and well-planned product images, you can establish a recognizable visual language that customers will associate with your brand. This enhances brand loyalty and cultivates a favourable perception among your customers.

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Moreover, eCommerce images provide accurate product information to customers. By displaying detailed and informative product images, customers get a clear idea of what they buy, including its size, colour, and texture. This can reduce the number of returns and exchanges, saving your business time and money.

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High-quality images play a crucial role in the success of an eCommerce business by grabbing attention, increasing engagement, building trust, boosting conversion rates, improving SEO, and increasing social media shares. Overall, images can significantly impact the success of an eCommerce business by helping attract and retain customers, build trust, and drive sales.

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• Grab Attention: Images are the first thing customers notice when visiting an eCommerce website. High-quality images can grab the attention of potential customers and encourage them to explore the products further.

• Increase Engagement: Images make the product page more engaging and help customers visualize the product better. This, in turn, can increase the time spent on the website and decrease the bounce rate.

• Establish Trust: Providing clear and detailed product images can establish trust with customers, as it helps them make informed purchasing decisions.

• Increase Conversion Rates: Incorporating high-quality images can directly impact conversion rates by allowing customers to better visualize and evaluate products before making a purchase.

• Improve SEO: Images can also help improve a website's search engine optimization (SEO). Using descriptive and relevant image file names, alt tags, and captions can help improve the website's visibility on search engines.

• Increase Social Media Shares: Eye-catching and visually appealing images can also increase social media shares, which can help drive more traffic to the website and increase sales.

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Importance of having Backgrounds in eCommerce Images

Applying a solid background boosts your image appearance throughout the website. The ultimate goal of having an image background is to highlight the product (object) to your viewers. Around 62% of the current audience demands perfect visual search capabilities that enhance their shopping experience digitally.

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The background of a product image plays a crucial role in the success of your eCommerce store. It enhances your product's aesthetic appeal and affects your search engine optimization (SEO) efforts. A clean and uncluttered background can help your product stand out and make it easier for your customers to focus on the item. Additionally, using consistent backgrounds across all your product images can create a sense of cohesion and professionalism in your store. From an SEO perspective, a simple, neutral background can help your product photos appear higher in search results. Search engines prioritize clear and visually appealing images, making the background essential to your overall SEO strategy. Optimizing your product images with the right background can improve your eCommerce store's online visibility and increase your chances of making sales.

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How Does a Good Image Background Influence Your Sales?

A good image background can significantly impact sales by influencing customer perception of your product. Visually pleasing images have a significant chance of converting the viewer into a potential customer. For instance, shopping at Fynd for home decor products drives the shopaholic in a viewer because of its categorical segregation of products with suitable backgrounds. Hence, a great background is a must-have to sell your products as it strikes your customer's attention towards that product.

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• Visually appealing backgrounds attract customers and showcase your product in the best light.

• A clean, uncluttered background lets customers focus on the product and make informed decisions.

• Consistent image backgrounds establish a solid visual identity for your brand.

• High-quality image backgrounds enhance website aesthetic, leading to better user experience and increased likelihood of return customers.

• Good image backgrounds can also improve search engine ranking by being shared on social media, driving traffic and increasing online visibility.

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How to Create Good Backgrounds for Improved eCommerce Sales?

Using a one-stop solution: PixelBin provides all necessary image editing requirements to boost sales. In bulk, you can easily edit or remove the background from your eCommerce images. Here are some ways to use PixelBin and its capabilities to make your image editing work easier and faster.

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‍Using AI-powered Background Removal: There are two ways in which you can remove image backgrounds leveraging AI technology; one is using Erase.bg, and another is using PixelBin. If you want to remove/edit backgrounds from a few images, Erase.bg is a great platform to provide quick and quality results. However, if you want to transform bulk images, you can always sign up for PixelBin and solve your purpose.

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‍Merge Transformation by PixelBin: Merge is a fundamental transformation PixelBin provides users to perform bulk operations on their images. For instance, if you have 1000 images to transform, the merge feature at PixelBin lets you create product images with white or solid-coloured backgrounds that suit your requirement. For more details, you can always contact our support team and get free assistance on improving your eCommerce images for the audience.

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‍AI-background Generator: Generative AI is killing it with every idea that a user has in his head. Why not apply it to fast-pace your business? AI-background generator is a recently launched AI-backed transformation by PixelBin that generates image backgrounds through prompts. You can input the type of background required for your product image, and it will create options based on which you can select the best output that goes live. Try out your first transformation for FREE!

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Conclusion

‍The image background is an often overlooked yet critical aspect of eCommerce success. It has the potential to impact customer satisfaction and conversion rates significantly. If you want to take your image backgrounds to the next level and have expertise in making them more aesthetically pleasing for your business, sign up on PixelBin today and book a demo with our experts. Our cutting-edge tools for photo editing will help you create images with the perfect backgrounds to stand out from the competition. So what are you waiting for? Sign up now!