How The Pant Project used AI Photoshoots to create a body-inclusive catalog in 4 days

Summary 

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End-of-season sales are critical windows in ecommerce. They are often the final opportunity for a fashion brand to give their catalog a push and maximise sales. In the Indian ecommerce space, one of the marketplaces' end of season sale is arguably the most important sale event of the year. 

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‍Less than a week from the launch, Mumbai-based brand The Pant Project found itself facing a complex challenge. They needed an entirely new, inclusive version of their catalog to make the most out of the sale. With limited time and a pressing need for diverse representation, they turned to AI for answers. A few phone calls later, they found the right solution to their problem with PixelBin's lightning quick AI Photoshoots.

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Challenges 

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The Pant Project is a fashion-forward brand that champions inclusivity and body positivity. CMO Sukita Tapadia emphasizes the importance of representing diverse body types to cater to India’s growing market.

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“With big marketplace sales, it’s crucial to showcase a diverse catalog especially in a category like pants and bottomwear.” she said.

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A mega marketplace sale was fast approaching and the brand needed an updated catalog to highlight its plus-sized options. With a tight deadline, they turned to AI to quickly generate high-quality images, maintaining the original aesthetic while showcasing diverse body types and fabric details.

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PixelBin’s solution - Inclusive catalog delivered in five days 

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The PixelBin team scheduled an urgent call with The Pant Project’s Product Design team to understand the challenge better. Together, they decided on three critical objectives for the exercise:

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• Rapid transformation of existing photoshoot
• Authentic plus-size model representation
• Maintaining the original brand aesthetic

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With this in mind, the team put together a cohesive 4-day plan to generate a high-quality plus-sized catalog for several products.

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The PixelBin made use of these groundbreaking AI Photoshoots features to generate the required catalog in 4 days flat.

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Diverse fashion model options 

• Detailed consultation to understand The Pant Project's specific model representation needs
• Advanced AI model library with diverse body types
• Ability to select precise body measurements and characteristics matching brand vision

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Highly detailed images

• Multiple pose and angle generation for each selected model
• Hyper-accurate fit representation showcasing fabric texture and behavior
• Capturing intricate details like product creases, folds, and body-specific draping

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Mimicking the brand aesthetic 

• AI algorithm trained to maintain original photoshoot's lighting and style
• Consistent color grading and visual tone across transformed images
• Seamless integration of new models into existing visual narrative

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“I was impressed with the overall result we got in such a short time. It’s great on many levels - it matches the overall aesthetic of our existing shoot. The look and feel of the fabric to certain folds and creases, the way the pants would fit a certain person, everything is highly detailed and authentic” - Armaan Pardesi, Communication Design Lead, The Pant Project

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Business Impact 

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AI Photoshoot has had a significant impact on The Pant Project’s cataloging processes, specifically tailored to their inclusive marketing needs. 

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Time Efficiency

• Reduced inclusive catalog creation time from 20 days to 4 days
• Eliminated complex model casting, sourcing and reshooting logistics
• Instant generation of inclusive product variations

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Cost Savings

• 40% reduction in photography-related expenses
• Removed the need for additional model and studio bookings
• Minimized post-production editing costs

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Flexibility

• Delivered a professional, 50-product catalog in 4 days
• Multiple body type and pose variations 
• Easy modification of model attributes
• Rapid response to EOSS marketing requirements

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Quality and Consistency

• Professional-grade photo quality maintained
• Consistent brand aesthetic across all images
• High-resolution outputs optimized for Myntra's platform

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Future Implications: Beyond the photoshoot

For The Pant Project, AI Photoshoots represents a strategic breakthrough in visual content creation. The technology enables:

• Rapid product line testing
• Micro-targeted marketing
• Unprecedented flexibility in representing diverse body types

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This approach drastically reduced time-to-market, enabling dynamic, cost-effectiveness.

“We worked with PixelBin to solve a unique problem. Executing it in 4 days at a lower cost opened up new opportunities. We see AI Photoshoots as a viable option,” said Armaan.

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For the fashion industry, this technology signals a shift toward more inclusive, efficient content creation, breaking representation barriers and enabling brands to create personalized visual experiences.

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About PixelBin

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PixelBin is a leading provider of AI-powered visual content and Digital Asset Management (DAM) solutions. Our innovative technology helps brands create professional-quality product photography efficiently and cost-effectively.

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